Samantha M Photo
Sam came to us at the smartest time: slow season. (Take notes photographers!) She knew her messaging needed a refresh and she knew she had approximately 10 days to get it done. Enter our Glow Up offering. We got her on the calendar and within 48 hours of our call, she had fully updated copy. That’s the magic of an audit, people! We focused on smaller, more intimate weddings—Hello, pandemic!—and were able to position her as the perfect friend to tag along for a tiny wedding.
OUR FOCUS WORD FOR THIS PROJECT WAS
WHY WE CHOSE THAT WORD …
Sam is a tiny person who lives in a tiny town and shoots tiny weddings. So many photographers were switching to intimate weddings after 2020, and we wanted to differentiate Sam from that phrase. Tiny implies cozy, familiar, personal. Which is exactly how Sam wants her couples to feel: like family.
WHAT WE LOVED ABOUT THIS PROJECT
So many photographers say that they want their couples to feel like they are hanging out with a friend all day. Sam took it a step further: she wanted to feel like family. Because of the intimate nature of the weddings she photographs, she really does spend so much quality time with everyone involved. We read every single testimonial that was left for her. And review after review mentioned that Sam “was like family” by the end of day. We incorporated it in THE MOST FUN way on her Experience page.
WHAT SAM LOVED ABOUT WORKING WITH US
“I began to transition my business from larger weddings to elopements/intimate weddings and with that I thought I needed a whole new rebrand, but to be honest I only needed Rachel!!! People aren’t hiring you for what your logo looks like or what your colors are, they’re hiring you because of what you tell them, the stories you create, and the connection you make. Rachel went ABOVE and BEYOND for me with all of that!!!
She took my already meh content, and reworked in a way where clients will be drawn to what I have to offer. In the wedding industry, we are not a one client fits all. And it was so important to me to showcase my different offerings in a unique way. Rachel created so much wonderful copy that was enticing and captivating. The way it was presented in a PDF after our very in depth phone call was wonderful and now I’ll always have this to look back on when I need a little encouragement.
I feel so confident in my transition now thanks to Rachel and her AMAZING skills!!!”