Intentional Documentary Podcast Episode ... Copywriting Checkpoints || Copywriter for photographers
Writing In Your Authentic Voice
I know a lot of photographers who avoid copywriting like the plague. It feels hard and heavy and not worth their time. They want their photos to speak for them.
Unfortunately, there are A LOT of people who take and make beautiful photographs. Running a photography business is as much about your marketing as it is your photos. And writing is a huge part of marketing.
Avoiding writing is missing an opportunity to get ahead of the competition. And writing in a way that sounds like everyone else puts you right back in line with them.
So you gotta learn how to write in your authentic voice.
On this episode of the Intentional Documentary podcast with Marie Masse, we talked about showing up as yourself on your website because YOU are the person getting hired. People buy into who you are as much as what you do. Also? I cry at the end. 🤷🏻♀️
All The Details
To listen to this episode on your computer, go here.
- Who to think about when you sit down to write.
- My tips + tricks to silence other voices so you can get back to your own voice and communicate authentically through it.
- How important your email responses are and why.
I’ve known Marie for a long time. She is a gatherer of people and more passionate about documenting your memories than anyone I’ve ever met. She led a group of almost 10,000 photographers for years until she closed it down this year. But she only closed it because she didn’t want to teach photographers how to gain more clients: she wanted to help them get back to the heart of their passion—documenting. She has a brand new community opening up and if you want to document your life better, ya gotta be a part of it.