To The Point ... Put out. || Copywriting for photographers

I’ve been copywriting for photographers for a little while now. OK, 4 years. I’ve looked at hundreds of websites. Maybe thousands. And more often than not, they blur together. They all start to sound the same. Sure, the photos look different and I know for a fact that the photographer really has their own special (and wonderful!) personality, but I would never know it from reading their site.