Everyone in the creative world talks about finding their tribe, and I'm wondering if it's because of Seth Godin. This book is by no means new (it came out in 2008), but considering how much of a buzzword "tribe" still is, I'm gonna say it's still pretty relevant.
Tribe, community, crew, wolf pack—whatever you want to call it. We are all hungry for it, to lead one or to simply belong. Godin points out that there are so many ways to create these groups now, given our access to the Internet and all technology. But his charge is that these advances are still only tools; they haven't replaced the need for human leadership and charisma.
This visceral need to belong is what drives our decisions: where we shop and the products we buy, which social media channels we spend our time on, the books we read, the foods we eat, even the beliefs we subscribe to. These decisions are influenced by other people.
This book is about finding your people. It's encouraging because he highlights so many sub-groups, weird niche audiences, that some leaders have tapped into. The way he writes not-so-subtly screams, "There is room for all of us!" And as a small business owner, it felt like a high five.
I definitely recommend it for anyone who is trying to grow or find their tribe, especially right now, when business can be slow. It's uplifting and challenging, realistic and hopeful.
Who is this book for?
People who maybe don't love to read: Yes! Not because it's not written well, simply because it's written in really readable chunks.
Business owners: Yep.
Dreamers, doers, movers, shakers and change-seekers: Duh.
What does this book say?
Great leaders embrace deviants by searching for them doing something right.
What people are afraid of isn't failure. It's blame. Criticism. We choose not to be remarkable because we're worried about criticism. We hesitate to create innovative movies, launch new human resource initiatives, design a menu that makes diners take notice, or give an audacious sermon because we're worried, deep down, that someone will hate it and call us on it.
uman beings can't help it: we need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people. We are drawn to leaders and to their ideas, and we can't resist the rush of belonging and the thrill of the new.
No one anoints you as leader. Nobody is going to see your PowerPoint presentation and hand you a check. Change isn't made by asking permission. Change is made by asking forgiveness, later.